Focus – Scaling Fractional Sales with Outbound AI Voice

Client: Focus – Experts in Fractional Sales Leadership and Holistic Revenue Operations

Challenge:

Focus supports business owners with tailored sales and marketing systems, combining deep leadership experience with cutting-edge technology. To grow their client base efficiently, Focus needed a high-volume, time-sensitive outbound strategy that didn’t rely on human cold callers.

They aimed to complete 1,500 outbound calls per day, targeting specific hours when prospects were most responsive. Managing this volume manually was impractical and costly.

Solution:

macaws.ai deployed an Outbound AI Voice Bot for Focus—designed specifically to operate within narrow time windows. The system intelligently identifies optimal calling hours and uses 2 simultaneous AI lines, allowing up to 20 calls at once, without compromising quality or sounding robotic.

Impact:

Consistently executed 1,500+ calls daily in short peak windows

Booked qualified meetings directly from cold calls

Freed Focus’ sales leaders to concentrate on strategy and high-value conversations

Delivered detailed call analytics and performance tracking through the macaws.ai dashboard

Example Outcome:

One AI Voice Bot cold call led to a fully qualified lead and booked meeting—demonstrating how automation, when done right, enhances rather than replaces personal connection.

Client Feedback:

"With macaws.ai, we turned what used to be a resource-heavy task into a scalable engine for lead generation. The speed, clarity, and results speak for themselves." – Focus Team